Cruelty-free brand LUSH, which offers a wide range of vegan-friendly options, has launched a 100-product Christmas line – and this line has a twist.
Many of the items in the range are also available as a ‘naked’ option – in other words – they come without any packaging.
These products – part of a campaign called ‘Go Both Ways’ – are an initiative to cut down on waste.
In the nude
According to the brand: “Christmas is coming, and we’ve made it all about choice.
“Do you prefer to go naked or stick with packaging? This year we’ve spent a lot of time taking naked to the next level, so you can enjoy your festive favorites in solid form.
“But, if you prefer the liquid life, you still have the option of grabbing a bottle or tub that’s made from 100 percent post-consumer packaging!
“From Berry Berry Christmas Shower Gel to Santa Baby Lip Scrub, Once Upon a Time Body Lotion to Snow Fairy Body Conditioner, you’ve got a choice; you can #gobothways.”
The huge festive collection includes a host of seasonal products, including snow angel luxury bath melts and Christmas sweater-themed bath bombs.
New additions include the Sugar Plum Fairy Lip Scrub (a blackcurrant flavored exfoliating sugar lip scrub), Twilight Sprinkle Jar (a glittery lavender-infused powder), and Christmas Sweater Bath Bomb (a fizzy bomb infused with clove, coriander, and lemon printed with festive reindeer).
Christmas gifts containing ribboned bath products are also part of the holiday collection.