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Lidl is launching a vegan patty inspired by the Beyond Burger in its 3,200 German outlets on August 1.
The Next Level Burger, which is part of the company’s Next Level Meat line, is made from vegetables, pea, soy and wheat protein, and beetroot juice.
According to Lidl, its vegan burger is the ‘perfect meat alternative in terms of taste, appearance and texture’, and it provides a good portion of protein.
“Plant-based patties are an absolute trend and the vegan market is gaining in importance. With the refrigerated ‘Next Level Burger’ of our own brand we are now offering a vegan meat alternative at an unbeatable low price, “Jan Bock, Purchasing Manager at Lidl Germany, said in a statement.
“By producing the patties in Germany, we can guarantee sufficient product availability and benefit from shorter transport routes that, for example, save CO2.”
Lidl revealed that it will be expanding its vegan food range in the future – and will rely on customer feedback on taste, texture or appearance to improve its products.
The Next Level Burger will launch in the freezer cabinets of 3,200 Lidl stores in Germany on August 1, retailing at €2.99 for a two-pack.