Lewis Hamilton-Backed Vegan Burger Restaurant Opens New Branch


2 Minutes Read

Lewis Hamilton invested in Neat Burger (Neat Burger Photo: Supplied to Plant Based News) - Media Credit:

A Lewis Hamilton-backed vegan burger restaurant has opened its second London outlet.

Neat Burger, which opened its first outlet in central London in 2019, will open a 600 sq ft location in Camden Market, which will offer in-house dining as well as pick up and delivery orders with Deliveroo.

Menu items will include the Big Stack burger featuring two plant-based patties on a flour bun with Big Stack Sauce, lettuce, onions and pickles, Neat Nuggets, the Chick’n Burger, Neat Dog, and Milkshakes.

The Big Stack burger (Photo: Supplied to Plant Based News)

‘World’s first plant-based sustainable burger chain’

In a statement sent to Plant Based News, Jordan Rocca, co-founder of Neat Burger, said that Camden Market is the ‘ideal location from which to expand the brand’.

He added that as the world’s ‘first plant-based sustainable burger chain’, Neat Burger is ‘committed to championing environmental sustainability and playing our part in positively impacting the environment’.

“We are thrilled to have opened our latest restaurant in a location and with a landlord that shares our ethos, and look forward to welcoming visitors to enjoy our delicious plant-based burgers,” he said.

Neat Burger’s new outlet in Camden Market (Photo: Supplied to Plant Based News)

‘A brilliant addition’

Maggie Milosavljevic, LabTech’s F&B commercial director, added: “Neat Burger is a brilliant addition to our food offering at Camden Market. This is a distinct business and now more than ever, consumers care about where their food is sourced from and its impact on the environment.

“Our choice of operators has to evolve and adapt to consumer trends and working with Neat Burger is evidence that Camden is changing. We have seen a growing level of footfall and brands such as Neat Burger create additional reasons for consumers to continue to enjoy our thriving North London market.”

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