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Lewis Hamilton’s plant-based food chain Neat Burger has added Beyond Meat’s vegan sausage to its menu – becoming the first eatery in the UK to offer the meat-free product.
Ryan Bishti, NEAT Burger Founder, said: “Beyond Meat’s products are the most convincing plant-based alternatives on the market and our partnership with them is a driving force behind NEAT Burger. We’re delighted to be able to add the Beyond Sausage to our menu.”
The eatery, located just off Regent Street in central London, also gave out 1,500 Beyond Burgers in just two hours on its first day of opening earlier this month.
‘Environmental considerations’
The Beyond Sausage will debut in more than 450 Tesco stores across the UK on September 26 – priced at £4.95 for a pack of two.
In a statement sent to Plant Based News, Ethan Brown, Founder and CEO of Beyond Meat, said: “I am thrilled to be able to bring Beyond Sausage to the UK on the heels of our successful Beyond Burger launch.
“We have felt such enthusiasm from the UK consumer not only for the Beyond brand but importantly for the motivating factors, including environmental considerations, that are fuelling the current movement toward plant-based eating.
“We are grateful and excited to serve the UK consumer and to be in dialogue with them as we continue to bring new products to market.”
