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High street chain Leon is launching its biggest ever vegan menu this week, in what it describes as a bid to ‘make plant-based eating irresistible’.

The new options will include a vegan soft-serve ice-cream in Caramel & Cacao, Chocolate Ruby Ripple and Passionfruit, Lemongrass & Pomegranate flavors and a range of dairy-free milkshakes in strawberry, chocolate, and coffee. There will also be new cakes including a Raspberry and Rose Donut and Red Velvet cupcake.

Savory options include Jack Wings – cheesy pulled jackfruit nuggets in a gluten-free crumb – and vegan aioli, which will replace the store’s yogurt-based version after it topped an in-house blind taste test.

Plant-based options

“Since we opened our doors 15 years ago, we have continued to innovate, providing new and exciting ways for everyone to eat fresh, natural and seasonal food,” John Vincent, Co-founder and CEO of LEON, said in a statement sent to Plant Based News.

“Over that time, we have constantly evolved and this latest menu shake-up marks an important step for us – we know plant-based eating is better for body and planet, but we want to make plant-based options the tastiest choice too.”