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A new vegan burger joint is set to open in Los Angeles later today – taking over the site of a ‘landmark’ burger joint.
Nomoo, which serves an entirely plant-based menu, is setting up at the site of the first-ever Johnny Rockets on Melrose at Gardner, according to Eater.
Eater adds that Johnny Rockets was in operation at the site for nearly 30 years, before vacating it in 2015. The new burger joint will reportedly retain ‘some of the former occupant’s classic diner charm’.
Nomoo, which was founded by George Montagu Brown, serves a range of animal-free options, including burgers and ‘chicken’ sandwiches served on a brioche fun, fries, salads, and cashew milk milkshakes.
Writing on the Nomoo site, Montagu Brown said: “I thought if I created the best plant-based burger I could, and everyone tried it… well, just maybe, I could convert a few more.
“It’s simple really: The best ingredients make the best burger, and I am committed to serving you only the finest plant based burgers and new American cuisine.”
Nomoo has pledged to donate 10 percent of profits each month to a local charity, naming Mercy For Animals as its first beneficiary.