Reading Time: < 1 minute 'KFC Beyond Fried Chicken is so delicious' (Photo: Twitter)
Reading Time: < 1 minute

A KFC store in Atlanta has turned green as the chain begins trialing its plant-based chicken from Beyond Meat

Customers wanting to try free samples of the meatless nuggets and boneless wings have been photographed queuing outside the eatery’s Cobb Parkway outlet in Smyrna – reportedly waiting for up to an hour to be served. 

‘A Kentucky Fried Miracle’

“Really digging this look. Atlantans, come get the first taste of #BeyondFriedChicken at this KFC near SunTrust Park in Atlanta, GA (while supplies last). A Kentucky Fried Miracle,” Beyond Meat tweeted.

On announcing the collaboration with Beyond Meat, the fast-food giant said customer feedback from the Atlanta test ‘will be considered as KFC evaluates a broader test or potential national rollout’.

‘It tastes like chicken’ 

“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, KFC U.S. president, and chief concept officer, said in a statement. 

“I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken’.”

‘Iconic’

Beyond Meat Founder and CEO, Ethan Brown, added: “KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with.

“To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.