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Customers wanting to try free samples of the meatless nuggets and boneless wings have been photographed queuing outside the eatery’s Cobb Parkway outlet in Smyrna – reportedly waiting for up to an hour to be served.
‘A Kentucky Fried Miracle’
“Really digging this look. Atlantans, come get the first taste of #BeyondFriedChicken at this KFC near SunTrust Park in Atlanta, GA (while supplies last). A Kentucky Fried Miracle,” Beyond Meat tweeted.
On announcing the collaboration with Beyond Meat, the fast-food giant said customer feedback from the Atlanta test ‘will be considered as KFC evaluates a broader test or potential national rollout’.
‘It tastes like chicken’
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, KFC U.S. president, and chief concept officer, said in a statement.
“I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken’.”
Beyond Meat Founder and CEO, Ethan Brown, added: “KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with.
“To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”