KFC Turns Store Green As People Queue For Plant-Based Chicken

A KFC store in Atlanta has turned green as the chain begins trialing its plant-based chicken from Beyond Meat. 

Customers wanting to try free samples of the meatless nuggets and boneless wings have been photographed queuing outside the eatery’s Cobb Parkway outlet in Smyrna – reportedly waiting for up to an hour to be served. 

‘A Kentucky Fried Miracle’

“Really digging this look. Atlantans, come get the first taste of #BeyondFriedChicken at this KFC near SunTrust Park in Atlanta, GA (while supplies last). A Kentucky Fried Miracle,” Beyond Meat tweeted.

On announcing the collaboration with Beyond Meat, the fast-food giant said customer feedback from the Atlanta test ‘will be considered as KFC evaluates a broader test or potential national rollout’.

‘It tastes like chicken’ 

“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, KFC U.S. president, and chief concept officer, said in a statement. 

“I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken’.”

‘Iconic’

Beyond Meat Founder and CEO, Ethan Brown, added: “KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with.

“To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”