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Celebrity vegan Kat Von D has launched the first ever 24-Hour Super Brow Long-Wear collection.

The collection includes three formulas; pomade, powder, and pencil. The collection also includes two new brow brushes.

‘Uniquely personal’

According to a spokesperson for the brand: “Brows are uniquely personal.

“To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn’t find a product that delivered the high-intensity color and waterproof long-wear she wanted.

“Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone!”

Kat Von D spoke to Plant Based News about her cosmetics line.Subscribe to PBN’s YouTube Channel here

Collection

The brand claims that the product – which comes in 16 shades – including seven ‘neutral brow’ tones, seven ‘rainbow’ colors, as well as two additional – ‘white out’ and ‘bleach’ is smudge-proof and sweat proof.

The shades can be combined in order to create more than 100 different colors – which should match all requirements.

Taking to Instagram to give a sneak peak of the collection, Von D called it ‘the best bullet-proof long wear eyebrow product of all time’.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.