Vegan celeb and beauty mogul Kat Von D has launched a new extensive lipstick collection as part of her eponymous cruelty and animal-free makeup brand.
Kat Von D Beauty has now rolled out 40 new Studded Kiss Crème Lipsticks.
According to the brand, the lipsticks have been reformulated to have ‘a higher pigment with rich texture and intense color payoff – and Von D’s signature long wear’.
The new collection, which is the celeb’s largest shade range, features hues from red tones to white, green, and purple tones.
These come in a host of finishes, including Satin Matte, Glimmer, and Metallic.
The Studded line reportedly features bestsellers, resurrected fan-favorites, popular shades from the Everlasting Liquid Lipstick range – and the all-new White Out, an artistry-inspired opaque white to use as a base or to mix and customize the perfect lip shades.
Von D was also involved in designing the iconic Studded Kiss Lipstick packaging and lettering, with its lipstick bullet case inspired by the black studs on her favorite cuff bracelet.
PBN interviews Kat Von D
‘Unlike any lipsticks’
Kat Von D Beauty Artistry Collective Artist Tara Buenrostro says about the line: “The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there.
“They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!”
The lipstick, which retails for $19, is now available in the US on Kat Von D Beauty, and will launch on Sephora.com on January 19 and in Sephora stores on January 26.
PBN is currently running a giveaway of Kat Von D lipsticks whichyou can enter here