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Celebrity chef Jamie Oliver is launching a pop-up café in London which will highlight food waste in the UK, offering two vegan options.

The Fresh Thinking Café on east London’s Bethnal Green Road will feature dishes inspired by the most commonly wasted ingredients in the UK, based on suggestions from the public and made from surplus food from local suppliers wherever possible. They all incorporate bread, bagged salad and fresh veg – some of the nation’s most wasted foods.

According to Hotpoint, which has teamed up with Oliver for the initiative, roughly a third (1.6 billion tonnes) of the food produced globally is wasted every year, with UK households currently binning £271.44 of edible food every year.

The menu features two vegan dishes – a spiced roasted cauliflower, and vegan chocolate mousse with nut brittle.

Food is beautiful

“Good food is a beautiful thing, it brings people together, it can cheer you up, and it can give you all the goodness you need to fuel your day – which is why me and the guys at Hotpoint don’t think any of it should be wasted,” Jamie Oliver said in a statement sent to Plant Based News.

“I’m really excited to share tips for cutting food waste, and beautiful recipes that celebrate ingredients that often get thrown away.

“Together with Hotpoint’s waste-savvy equipment, I want to show everyone how easy it is to cut unnecessary waste in the kitchen, and dish up delicious food at the same time.”

The Fresh Thinking Café will open at 133–135 Bethnal Green Road, on October 10 and 11. Walk-ins are welcome, or customers can book on a link to guarantee a table. The café will operate on a ‘pay what you want’ basis and proceeds will be donated to FoodCycle – a charity fighting food waste, food poverty and loneliness, across the UK.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.