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A confectionery giant is being urged to ditch gelatin from its iconic line of candy.

Babe actor James Cromwell has written to Just Born Quality Confections saying the company should take advantage of its COVID-enforced production interruption to make its famous Peeps vegan-friendly.

The actor partnered vegan charity PETA to send the letter.

Gelatin

In his letter to the brand’s president and COO David L. Yale, Cromwell wrote that the ‘world is in turmoil’ and humanity is ‘facing many pressing concerns’ – but that ‘we can’t allow our small pleasures to disappear’.

He added that he hoped production of Peeps would continue – but with a caveat – that the candy is made without gelatin when full-time production resumes.

He wrote: “Gelatin – made from the skin, bones, and connective tissues of pigs and other animals – represents a lifetime of pain and suffering. The tails of pigs are cut off and their teeth are clipped at a young age without any pain relief, and as soon as they’ve been fattened enough, they endure a terrifying trek to the slaughterhouse, where they’re strung up and bled out.”

‘Privilege and pleasure’

He added: “I had the privilege and pleasure of learning a lot about pigs when I starred in the movie Babe.

They possess a remarkable capacity for love, joy, and sorrow. … Replacing gelatin from pigs with vegan gelatin would allow the company to honor its past while moving forward into the future.”

He asked if the company could give his suggestion ‘serious consideration’, and concluded: “My friends at PETA and I look forward to hearing from you.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.