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Hollywood director and producer James Cameron says he wants to ‘put viagra out of business’ by spreading the word about the sexual benefits of plant-based eating.

Cameron, who ditched animal products six years ago, made the comments while speaking about new documentary The Game Changersin an interview with Toronto-based newspaper The Star.

The much-anticipated film, which is executive produced by Hollywood heavyweight James Cameron, looks at the health benefits of a plant-based diet. It features a list of top athletes, including pro surfer Tia Blanco, NFL quarterback Lou Smith, weightlifter Kendrick Farris, world-famous strongman Patrik Baboumian, and superstar Arnold Schwarzenegger.

The film’s trailer

Plant-based eating

One of the scenes in the film shows three men having the length and girth of their erections measured after eating plant-based meals – and experiencing better erections.

Cameron, who calls it ‘peter meter’ scene, said it is ‘the scene of the film’.

Keen to promote the benefits a plant-based diet can have in the bedroom, the producer added: “I’d love to put Viagra out of business, just by spreading the word on plant-based eating.”

The Game Changers

 The documentary, which was directed by Louis Psihoyos (previously known for The Cove) premiered at Sundance Film Festival late last year.

In a recent interview with Plant Based New, What the Health Co-director Kip Anderson called the movie ‘outstanding’.

He added: “It really takes it to that next level. It’s not only about how you can thrive being vegan, but you can fully excel.

“It’s going to change the whole athletics world – you watch this thing and you’re going to want to go vegan. It does a great job.”

There is no general release information available for The Game Changers at this time.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.