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Jack in the Box has launched two plant-based chicken sandwiches in selected U.S stores.
The Jack’s Unchicken and Jack’s Spicy Unchicken sandwiches are available from outlets in Monterey and Salinas, Calif., and Reno, Nev. And they will be available from now until December 12.
Plant-based chicken
The burgers contain vegan meat patties made by pea protein Raised & Rooted. Meat giant Tyson Foods owns this line of alternative protein products.
The fast-food giant says the sandwiches ‘deliver mouthwatering taste with a savory crunch and texture sure to rival the competition’.
Jack in the Box
“Jack in the Box is delivering industry-leading innovation with the first plant-based chicken sandwich at retail in the U.S.,” said Jennifer Kennedy, chief product officer, Jack in the Box.
“We are excited to meet the growing demand for meatless alternatives with our new Unchicken sandwiches providing indulgent taste, crispy crunch, and savory flavor in a new plant-based option.”
‘Plant-based chicken’
David Ervin, vice president of marketing for the Raised & Rooted brand, added: “We believe this is the best tasting plant-based product in the market today.
“We are excited to be partnering with Jack in the Box to bring the delicious taste people have come to love from our plant-based Nuggets and Tenders, to even more people with the Unchicken sandwiches.”
