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American fashion giant J. Crew Group, which owns the J. Crew and Madewell brand, has been urged to ditch wool and cashmere in an effort to ‘save’ the brand from collapse.

Animal-rights charity PETA called on the company, which has recently filed for bankruptcy amid the coronavirus (Covid-19) crisis, to use ‘animal-friendly materials’.

‘Compassionate shoppers’

“Today’s compassionate shoppers look for products that are kind to animals and the planet, so wool and cashmere just don’t make the cut,” says PETA Executive Vice President Tracy Reiman.

“PETA is calling on J.Crew to leave cruelty to gentle sheep and goats behind as it reevaluates its business practices.”

‘Vegan clothing’

PETA added: “[The brand] has led specialty retail by ‘putting the consumer first and at the center’ and consumers, now more than ever before, are looking to brands to do the right thing.

“That includes acting responsibly toward animals and the planet. In fact, vegan clothing, accessories, and footwear saw a 54 percent increase at US retail stores in the first half of 2019.”

PETA also stated that vegan apparel sales in the UK have skyrocketed by around 180 percent since 2017 – according to Vogue Business

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.