Iowa Farmers Blast 'Misleading' Pro-Vegan Billboard For Its 'Anti Meat Agenda'

Iowa Farmers Blast ‘Misleading’ Pro-Vegan Billboard For Its ‘Anti Meat Agenda’


1 Minutes Read

The charity has called on people to ditch meat in favor of tofu (Photo: Vita Marija Murenaite) - Media Credit:
Your ad here?


Farmers in Iowa have blasted a pro-vegan billboard, calling it ‘misleading and disingenuous’.

The board, which has been planned by animal rights charity PETA, calls on people to support the US soy industry by consuming the product in place of meat. It says: “America’s Soybean Farmers Want You … to Go Vegan! Tofu: Born in China but Raised in the U.S.A.”

According to PETA: “The threat of a trade war with China is looming – and soy farmers warn that tariffs on soy exports to China, which currently receives one-quarter of all the soybeans grown in the United States, would cause ‘serious damage’ to their industry. That’s why PETA plans to run a billboard in Des Moines- the capital of Iowa, which is the second-highest soy-producing state in the country and the home of the president of the American Soybean Association.”


But the Iowa Soybean Association blasted the board, branding it ‘misleading and disingenuous’. Spokesperson Aaron Putze said the organization is not encouraging consumers to give up meat.

He added: “The billboard is misleading and disingenuous. [Its efforts] to capitalize on a painful trade dispute to further its anti-meat agenda is in poor taste. It’s a new low for PETA. PETA doesn’t speak for Iowa or U.S. soybean growers.”

PETA President, Ingrid Newkirk, said: “In the face of a potential trade war, it’s our civic duty to choose healthy, tasty and downright patriotic dishes such as veggie burgers, soy-based hot dogs, sausages and ‘chicken’ wings.”

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.