Reading Time: < 1 minute The charity has called on people to ditch meat in favor of tofu (Photo: Vita Marija Murenaite)
Reading Time: < 1 minute

Farmers in Iowa have blasted a pro-vegan billboard, calling it ‘misleading and disingenuous’.

The board, which has been planned by animal rights charity PETA, calls on people to support the US soy industry by consuming the product in place of meat. It says: “America’s Soybean Farmers Want You … to Go Vegan! Tofu: Born in China but Raised in the U.S.A.”

According to PETA: “The threat of a trade war with China is looming – and soy farmers warn that tariffs on soy exports to China, which currently receives one-quarter of all the soybeans grown in the United States, would cause ‘serious damage’ to their industry. That’s why PETA plans to run a billboard in Des Moines- the capital of Iowa, which is the second-highest soy-producing state in the country and the home of the president of the American Soybean Association.”


But the Iowa Soybean Association blasted the board, branding it ‘misleading and disingenuous’. Spokesperson Aaron Putze said the organization is not encouraging consumers to give up meat.

He added: “The billboard is misleading and disingenuous. [Its efforts] to capitalize on a painful trade dispute to further its anti-meat agenda is in poor taste. It’s a new low for PETA. PETA doesn’t speak for Iowa or U.S. soybean growers.”

PETA President, Ingrid Newkirk, said: “In the face of a potential trade war, it’s our civic duty to choose healthy, tasty and downright patriotic dishes such as veggie burgers, soy-based hot dogs, sausages and ‘chicken’ wings.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.