Kellogg’s Incogmeato range, which is part of the Morningstar Farms brand, is to add vegan bratwurst and Italian sausage to its plant-based offerings.
The new meatless products, which will be sold in ‘the fresh meat case’, will debut in grocery stores across the US in June.
“If you think about it, seasonally, $800 million of meat are consumed in the weeks leading up to the Fourth of July, so just in time for consumers to have family barbecues and parties, this offers a ‘flexitarian’ a way to serve and cook a full portfolio of plant-based offerings for their family,” Sara Young, Morningstar Farm’s General Manager told CNBC.
The soy-based meat products will join Incogmeato’s existing range, which features vegan burgers, Chik’n tenders, and Chik’n nuggets.
Vegan by 2021
Last year, Morningstar Farms said it would ditch all animal products and go vegan by 2021 – a move that will eventually save 300 million eggwhites per year.
50 percent of its portfolio has already been transitioned to become plant-based, with a further 15 percent to follow by the end of the year.
“This is a very exciting opportunity for us – by making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” Mel Cash, Head of Global Marketing, Plant Based Protein at Kellogg Company, said in a statement.
“This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.