Plant-Based Impossible Whopper Rolls Out To Two More Locations

Plant-Based Impossible Whopper Rolls Out To Two More Locations

By

1 Minutes Read

Now available in Vegas and Baltimore (Photo: Burger King) - Media Credit:
Your ad here?

Advertisement

Burger King’s plant-based Impossible Whopper is now available in two more US locations, a spokesperson for the chain has confirmed.

The chain’s meatless patty, which was originally trialed in St. Louis, has since been rolled out in Miami, Montgomery, Alabama, and Columbus, and in the San Fransisco Bay Area.

According to Yahoo Lifestyle, the Impossible Whopper is now also available in two more cities: Vegas and Baltimore.

‘It’s attracting new guests’

In response to the success of the trial, a spokesperson for Burger King said: “As a result, there are plans to extend testing into additional markets in the very near future.”

The Impossible Whopper appears to be attracting new customers, with José Cil, the CEO of Burger King parent company Restaurant Brands International, said: “We aren’t seeing guests swap the original Whopper for the Impossible Whopper…it’s attracting new guests.”

Impossible Foods controversy

Impossible Foods and its flagship patty have not been free of controversy; in 2017, it was revealed that a key ingredient – soy leghemoglobin aka ‘heme’ – from the brand’s flagship item the Impossible Burger was fed to rats in order to test its safety. In excess of 180 rats were killed as a result of the testing.

CEO Pat Brown has reacted to the controversy, publishing a statement titled The Agonizing Dilemma of Animal Testing.

Your ad here?

Advertisement

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active