Reading Time: 2 minutes The Impossible Sausage can now be ordered by all restaurants across the U.S (Photo: Impossible Foods)
Reading Time: 2 minutes

A plant-based sausage made by Impossible Foods has launched at 30 of America’s top diners* today – with its makers saying this proves that ‘Impossible Foods’ plant-based meat satisfies the most discerning comfort-food aficionados and brunchers’.

From today, all restaurants across the U.S can order the Impossible Sausage, which has the same amount of protein, 60 percent more iron, 45 percent fewer calories, 60 percent less total fat, and 50 percent less saturated fat compared to the leading brand of pork sausage.

Outperforming animal analogs

“We launched Impossible Burger in 2016 at America’s best restaurants, when consumers were just starting to get a taste for Impossible products and few realized that plant-based meat could outperform animal analogs in taste, nutrition, and convenience,” said Impossible Foods’ founder and CEO Dr. Patrick O. Brown.

“By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone – a clear bellwether for growth and a warning to incumbent meat producers.”

‘Significant rise’

“Plant-based meat has experienced a significant rise in consumer interest on Yelp as we’ve seen a 140 percent increase in review mentions of ‘plant-based’ over the past two years,” said Yelp trend expert, Tara Lewis.

“In fact, Impossible Burger was one of Yelp’s biggest food trends in 2019, and we don’t see that slowing down anytime soon.

“Consumers are looking to make socially conscious decisions when it comes to dining out and, with our curated list of top diners, they’ll know just the place. We’re thrilled to highlight some of these incredible local spots.”

*The top 30 diners as listed by review site Yelp:

Little Richard’s Family Diner — North Pole, Alaska

Little Anthony’s Diner — Tucson, Arizona

Beach Break Cafe — Oceanside, California

Broadway Diner — Middletown, Delaware

Boynton Diner — Boynton Beach, Florida

Daily Eats — Tampa, Florida

Little Duck Diner — Savannah, Georgia

Oxbow Diner — Bliss, Idaho

Gallery Pastry Shop — Indianapolis, Indiana

Drake Diner — Des Moines, Iowa

D. Nalley’s — Louisville, Kentucky

Miss Portland Diner — Portland, Maine

The Diner at 11 North Beacon — Watertown, Massachusetts

Al’s Breakfast — Minneapolis, Minnesota

Brent’s Drugs — Jackson, Mississippi

Union Diner — Laconia, New Hampshire

Marlboro Diner — Englishtown, New Jersey

Plaza Cafe Downtown — Santa Fe, New Mexico

Plaza Cafe Southside — Santa Fe, New Mexico

Champs Diner — Brooklyn, New York

The Dive N — Pineville, North Carolina

Canal Street Diner — Bolivar, Ohio

Cafe Lift — Philadelphia, Pennsylvania

Early Bird Diner — Charleston, South Carolina

Inskip Grill — Knoxville, Tennessee

Maple Leaf Diner — Dallas, Texas

Ruth’s Diner — Salt Lake City, Utah

Bob’s Diner — Manchester Center, Vermont

Anchor Allie’s — Virginia Beach, Virginia

Fare Well — Washington D.C.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.