Reading Time: < 1 minute Impossible Foods uses heme to give its burger a meaty tang (Photo: Impossible Foods)
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The founder of plant-based tech company Impossible Foods says he is working on making a steak that could disrupt the meat industry.

Dr. Pat O’Brown made the comments during an interview with The Spoon at the Consumer Electronics Show (CES) in Las Vegas last week.

Impossible Foods is currently best known for its Impossible Burger – currently in its 2.0 version, which uses heme to create a ‘meaty’ bite and flavor. But the company has big plans for more products.

The interview with Dr. Pat O’Brown

Plant-based steak

“We’re starting to think about bringing together some other research threads where we’ve learned a lot of things…to work on what are called whole cuts of beef, which is like slices and steaks,” he said.

“I would say the next categorically new product that we launch is almost certainly going to be a beef steak. To maximize progress on our mission the most impactful thing we can do is make products that compete against the incumbent beef industry.

“Steak…will have huge symbolic value. In fact what I would say is that it will be very disruptive not just to the beef industry but to the other sectors of the meat industry because…they’ll be thinking ‘that could have been us, and it will be us next’.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.