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Impossible Foods has debuted its plant-based burger in Canada following ‘overwhelming demand’.
The Impossible Burger will first become available to ‘Canada’s most reputable chefs’ and will launch in a ‘wide variety’ of additional restaurants and grocery stores next month.
Canada is Impossible Foods’ first international debut outside of Asia – and is part of the companies plan to ‘accelerate expansion’. It aims to expand its retail presence by 50 times in 2020 alone.
‘A watershed moment’
In an online statement, Impossible Foods’ CEO and Founder Patrick O. Brown said: “The launch of Impossible Burger in Canada is a watershed moment for Impossible Foods — a proof point and accelerator for the international movement toward a sustainable, plant-based food system.
“I’m also 100 percent confident that Canada’s world-class chefs will create some of the most delicious and unique Impossible dishes on the planet.”
$200 million investment
Earlier this year, it was announced that Impossible Foods had secured $200 million in its latest funding round.
The Series G investment, led by Coatue, brings the company’s total investment to an estimated $1.5 billion.
According to Crunchbase, the company says the investment will help increase its retail footprint and availability oversees, scale-up manufacturing. The money will also be used to ‘develop new products and invest in research and development’.
