The company announced it was struggling to keep up with the ‘scorching’ demand of its products last month, stating that any of the 9,000 restaurants where the Impossible Burger is on the menu could have been affected.
But now the meat-free patty is reported to be ‘fully stocked’ – with Dennis Woodside, President of the brand, saying to CNN Business: “We are absolutely back in business.
“I can’t say 100 percent with certainty that in nine months — if there’s a massive spike in demand — that we won’t see some spotty shortages.”
The company has revealed to meet the demand, it has tripled its weekly production since March – increasing the number of employees at its factory in California and changing employee’s shift patterns.
Woodside attributed these changes to the fact Impossible Foods made a ‘record amount of products in June’ – adding that it’s ‘on track’ to beat its record this month.
Impossible Foods itself consider its meatless patty to be plant-based rather than vegan.
This is because in 2017 a key ingredient – soy leghemoglobin (heme) – from the brand’s flagship item the Impossible Burger was fed to rats in order to test its safety. An excess of 180 rats were killed as a result of the testing.
CEO Pat Brown reacted to the controversy, publishing a statement titled The Agonizing Dilemma of Animal Testing.