Impossible Foods‘ plant-based burger is joining the menu at US Disney parks and on its cruise line.
The high-tech patty will debut at Disney’s California Adventure Food & Wine Festival starting on February 28 as part of a number of dishes, including the Impossible Meatball Submarine at Paradise Garden Grill and the Petite Impossible Burger with Guac and Pepper Jack Cheese at Avocado Time Marketplace among other dishes and locations.
According to a press release, the patty will ‘soon be available at multiple locations across Walt Disney World Resort’ including Tony’s Town Square Restaurant in Magic Kingdom Park at Walt Disney World Resort, and Smokejumpers Grill in Disney California Adventure at Disneyland among others.
“We are thrilled to be working with Disney,” Dennis Woodside, President of Impossible Foods, said in a press release.
“The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”
‘Innovation and creativity’
“We’re excited to add more items featuring the Impossible Burger to our menus,” added Chef John State, Culinary Director at Disneyland Resort.
“We’re always looking for ways to bring more flavor, innovation, and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.”
The launch of the Impossible Burger follows Disney’s September 2019 announcement that it would add hundreds of plant-based options to its dining outlets in its U.S. theme parks.
“More than 400 plant-based dishes are now available at Walt Disney World Resort in Florida, and more will be available at Disneyland Resort in California in spring 2020,” said the organization.