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TIME magazine has listed the Impossible Burger 2.0 as one of the 100 Best Inventions of 2019.
The list includes products that are ‘making the world better, smarter, and even a bit more fun’.
This year has been a huge one for Impossible Foods – with its patty launching in Burger King outlets across the States as part of the chain’s meatless Impossible Whopper, and its makers seeking permission to sell the product in Europe.
‘Groundbreaking’
“To assemble the 2019 TIME Best Inventions list, TIME solicited nominations and evaluated them on key factors, including originality, effectiveness, ambition, and influence,” TIME said in a statement sent to Plant Based News.
“The result: 100 groundbreaking inventions that are changing the way we live, work, play, and think about what’s possible.”
Impossible 2.0
The Impossible Burger 2.0 was listed in the Food & Drink category, with TIME’s Jasmine Aguilera saying: “The classic veggie burger got an upgrade with the Impossible Burger 2.0, an alternative to ground beef that even chars and bleeds, despite being made entirely from plant-based proteins.
“Its makers have capitalized on public desire for a more sustainable burger this year, making headlines for partnering with Burger King and launching their plant-based meat at grocery chains on the East and West Coasts.
“The company plans to build on its product line by launching other meat alternatives, like faux chicken and fish. For now, though, ‘our competition is only the cow’, a company spokesperson says.”
