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The highly-anticipated vegan hotdog from Ikea will launch tomorrow across the States and Europe.
The dog, which has been trialed in some stores including Ikea’s Malmö outlet, has exceeded all sales targets, selling more than 1 million to date, according to leading media outlet Forbes.
In May this year, it was revealed that the product had received a 95 percent approval rating, and would be rolled out across further territories.
Vegan sustainable
Sustainability was a key factor in the brand engineering a meat-free dog.
The company’s press release quoted Michael La Cour, Managing Director at Ikea Food Services AB, saying: “We are facing many challenges in the food production industry today and one of those challenges is that we need to be more sustainable.
“With the global reach that we have at Ikea we believe that we have a responsibility and a great opportunity to serve food that is good for the planet.”
Vegans, vegetarians, flexitarians
Speaking about the product earlier this year, IKEA’s US Range and Product Developer Peter Ho explained that when the product was put on trial in Malmö, it didn’t just appeal to a niche crowd. “IKEA Malmö is seeing a new customer in their bistro, whether they are vegans, vegetarians, flexitarians, or meat-reducers,” he said.
“Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.
“With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price.”
Ikea offers a range of vegan options (depending on region) including soft serve ice-cream and donuts.
