IKEA To Launch New Vegan Meatballs Which 'Taste Like Meat'

IKEA To Launch New Vegan Meatballs Which ‘Taste Like Meat’


(updated 28th September 2020)

1 Minutes Read

IKEA's new vegan meatball will launch in Europe in August (Photo: IKEA) - Media Credit:
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IKEA is set to launch meaty new vegan meatballs in Europe this Summer.

The Swedish furniture giant has confirmed to The Verge that the new option will debut in its 290 European stores in August, expanding to other markets in following months. 

The balls will be available to eat instore, at IKEA’s dine-in restaurants. They will also be sold to take home in freezer packs.

Vegan meatballs

IKEA already offers vegan-friendly balls, but made from vegetables, they do not mimic the flavor of meat.

The Verge reports that this new option has been created to look and taste like its pork and beef version.

In addition, IKEA says that the ball – which is made from pea protein, oats, apples, and potatoes – has a 96 percent lower climate footprint than its meaty counterpart.

‘More sustainable food’

Speaking about the vegan meatballs last year, after confirming they were in development, Michael La Cour Managing Director at IKEA Food Services AB, said: “We know that the IKEA meatballs are loved by the many people and for years the meatballs have been the most popular dish in our restaurants.

“We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable and affordable without compromising on taste and texture.”

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