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IKEA’s plant-based hot dog has received a 95-percent
customer approval rating, according to the retail giant – and will expand into
new territory in the near future.
Going international
With roughly 12 percent of IKEA Bistro customers
reportedly choosing vegan or vegetarian options, the brand has plans to roll out the new hot
dog across Europe this August.
The company is also planning a US debut by 2019.
Not just for vegans
IKEA’s US Range and Product Developer Peter Ho explained that when
the product was put on trial in Malmö, it didn’t just appeal to a niche crowd.
He said: “IKEA Malmö is seeing a new customer in their
bistro, whether they are vegans, vegetarians, flexitarians, or meat-reducers.”
‘Sustainable option’
Managing Director at Ikea Food Michael La Cour said:
“Every year, 660 million people enjoy the Ikea Food offer, and we see this
global reach as an opportunity as well as a responsibility to serve food that
is good for people and the planet.
“With
the new veggie hot dog, we can inspire and enable customers to choose a
plant-based, more sustainable option at an affordable price.”
