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Furniture giant IKEA is launching vegan versions of its iconic meatballs in Australia on October 6.
The Swedish company debuted the product, which reportedly tastes identical to its meat-based version, in the U.K last month.
IKEA is now giving 350 Australians a chance to taste the plant-based meatballs through a series of ‘exclusive dining experiences’ which will be sold at $25 per person.
‘Sustainable food options’
According to Pedestrian, a spokesperson for IKEA said: “We’re excited to be able to soon start offering a more sustainable option of our original meatball without compromising on the classic IKEA meatball experience.
“Through the exclusive sustainable dining experiences, we’re able to provide the very first taste of the plant ball to Australians, as well as showcasing other sustainable food options in our menu in a way that’s never been done before.”
‘Climate-friendly’
The vegan meatballs – which are made from yellow pea protein, oats, potatoes, onion, and apple. According to IKEA, the balls have just four percent of the climate footprint of its animal-based version.
Hege Sæbjørnsen, country sustainability manager at IKEA UK and Ireland, said: “In order to reduce the climate footprint of the total IKEA business, including our food business, and make climate-friendly, delicious food available for everyone, we are making sure meat alternatives are an easy, desirable and affordable choice.
