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Swedish retailer Ikea has announced it will be rolling out a vegan hotdog across its European stores in August.

The outlet, which is famous for its flat-pack furniture, is currently trialling the snack in its Malmö branch.

It is part of Ikea’s plans to become more vegan-friendly. In 2015, it launched plant-based ‘meatballs’.

Responsibility

Michael La Cour, Managing Director at Ikea Food, said: “Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.

“With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price.”

He added that the snack will be tasty as well as more sustainable.

Plant Based News

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