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IKEA has ditched meat entirely from its Christmas menu for the first time this year in a bid to be more sustainable.
The meat-free menu, which will launch on November 4 nationwide, includes a vegan Root Vegetable Tart Tatin (£3.95) served with roasted root veg. Vegan mince pies will also be available.
“As part of our commitment to supporting our customers to live healthier and more sustainable lives, we have decided to launch our first ever ‘Meat-Free Christmas’ in our restaurants,” Lee Tupshafski, Range Manager at IKEA Food, who developed the menu, said in a statement sent to Plant Based News.
“We know that Christmas Dinners are an important part of the festive season, and we really want to encourage our customers to try something new this year. Both our meat-free dishes are packed full of flavour, to showcase how more sustainable options can be just as tasty.
“This is another step forward in our journey to offer delicious food for the many people, also supporting those customers who are taking a more flexitarian approach to eating and reducing their meat consumption. 50 percent of all the hot meals served in our restaurants are now plant based, vegan, or vegetarian.”
The festive dishes will also be available as part of IKEA’s £5 lunchtime offer, which includes a dessert and drink.