The No Bull Mushroom Steaks, priced at £2.00 for two, are available in stores across the UK and on the retailer’s website.
‘Looks like meat’
“Mushroom based meat-free steaks perfectly seasoned with herbs and spices. Looks like meat, tastes like meat… it just isn’t! Suitable for vegans. No Bull,” Iceland said on its website.
The meat-free product, which is free from palm oil, contains 75 percent mushrooms, as well as tomato paste, wheat flour, and seasonings.
Iceland has added several other options to its plant-based line, including vegan mac and cheese, cottage pie, cheese and onion pasties and a No Chick Sweet and Sour .
Speaking about its meat-free range back in 2018, Head Chef Neil Nugent told The Guardian: “We had tremendous success with the No Bull Burger and it’s clear our customers want more from us.
“In creating this range, we have embraced the nation’s love for alternative plant-based foods in an innovative and exciting way.
“The growth of the vegan food market in the UK has been rapid, with 56 percent of adults now saying that they are adopting vegan behaviour when conducting their supermarket shop.”