Iceland Commits To Vegan Labeling After Launching Major Plant-Based Range
The supermarket has become increasingly vegan-friendly in recent times - Media Credit:

Iceland Commits To Vegan Labeling After Launching Major Plant-Based Range

By

2 Minutes Read

UK retailer Iceland has announced it is currently in the process of introducing a ‘suitable for vegans’ label for its own-brand vegan products, joining Tesco, Asda, Morrisons, Aldi, Sainsbury’s and the Co-op.

The move follows a campaign by animal protection organization Animal Aid, which launched its #MarkItVegan initiative in 2016. It calls for ‘all major supermarkets to clearly label their own-brand vegan products in some way, whether by the use of the words ‘suitable for vegans’, a logo or otherwise’.

According to Animal Aid, Iceland says it is at the beginning of this ‘long and complex process’, so the label will not be seen for some time.

Vegan

In a statement sent to Plant Based News, Animal Aid Vegan Outreach Campaign Manager, Tod Bradbury, said: “We are absolutely delighted that Iceland has made the decision to label their own-brand vegan products.

“This will make a huge difference not only to vegans, but to vegetarians, reducetarians, those wanting to try vegan food, and indeed those who purchase vegan food for family members.

“Iceland has, as of late, considerably upped their vegan game with plans to release 13 new vegan meat-alternatives to its stores very soon.”

Plant-based range

Iceland recently revealed it is launching a major new range of vegan food, following the success of its plant-based ‘No Bull’ Burger. The line will hit shelves in September.

The own-brand line of 13 products will include will a number of meat replacement items including sausages, chicken, burgers and mince – as well as the UK’s first supermarket vegan chorizo.

The products, which will be sold in their own dedicated meat-free cabinet, away from the animal meat products, will also include a spicy jalapeño variation of Iceland’s top-selling ‘No Bull’ vegan burger, paella made with vegan chicken, and tofu-based dishes which do not replicate meat flavor and textures.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]  
buttons/scroll-to-top/scroll-to-top-small-active