Holland & Barrett has launched new vegan meal deals in six of its London stores.*
The high street health giant has rolled out its Food to Go launch in a bid to meet growing demand for vegan (and vegetarian) food.
The deals, which are priced from £3.99, include sandwiches, wraps, and salads as well as ‘health pots’ such as the bulgur wheat and kale tabbouleh bowl, and snack items from Deliciously Ella, Vita Coco, and Hippeas.
“As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods,” Ian Chant, Head of Food at Holland & Barrett, told Vegan Food & Living, Ian Chant, Head of Food at Holland & Barrett.
“With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100 percent vegetarian or vegan.
“We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”
*Participating stores include Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate, and Canary Wharf.