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Holland & Barrett has launched new vegan meal deals in six of its London stores.*
The high street health giant has rolled out its Food to Go launch in a bid to meet growing demand for vegan (and vegetarian) food.
The deals, which are priced from £3.99, include sandwiches, wraps, and salads as well as ‘health pots’ such as the bulgur wheat and kale tabbouleh bowl, and snack items from Deliciously Ella, Vita Coco, and Hippeas.
Mounting demand
“As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods,” Ian Chant, Head of Food at Holland & Barrett, told Vegan Food & Living, Ian Chant, Head of Food at Holland & Barrett.
“With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100 percent vegetarian or vegan.
“We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”
*Participating stores include Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate, and Canary Wharf.
