Reading Time: < 1 minute The new options will help people eat on the go (Photo: Adobe. Do not use without permission)
Reading Time: < 1 minute

Holland & Barrett has launched new vegan meal deals in six of its London stores.*

The high street health giant has rolled out its Food to Go launch in a bid to meet growing demand for vegan (and vegetarian) food. 

The deals, which are priced from £3.99, include sandwiches, wraps, and salads as well as ‘health pots’ such as the bulgur wheat and kale tabbouleh bowl, and snack items from Deliciously Ella, Vita Coco, and Hippeas.

Mounting demand

“As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods,” Ian Chant, Head of Food at Holland & Barrett, told Vegan Food & Living, Ian Chant, Head of Food at Holland & Barrett.

“With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100 percent vegetarian or vegan. 

“We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”

*Participating stores include Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate, and Canary Wharf.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.