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High-street retailer, Holland & Barrett, has welcomed vegan marshmallow ‘puffs’ to its UK stores.
Created by Belgium brand, Mallow Puffs, the new plant-based products come in two flavors: salted caramel and vanilla bean.
Priced at £3.49 for a 100g bag, both flavors feature a ‘supper puffy and gelatin free’ marshmallow covered with a dairy-free dark Belgium chocolate.
‘The perfect vegan snacking treat’
“Mallow Puffs are the perfect vegan snacking treat. Conveniently packed in resealable sharing pouches,” the brand states.
“Relax! It’s not a super-food. It’s just a yummy, super-puffy mallow that happens to be vegan. There’s no huff, just puff!”
‘Delicious is an understatement’
User ‘Laurelcanyonvibes’ wrote on the brand’s Instagram: “I tried these at an exhibition, they were unbelievable!! Delicious is an understatement!!!”
Mallow Puffs contain carrageenan – a substance extracted from red and purple seaweeds – and rice protein to obtain a chewy texture without the use of gelatin, which is commonly made from boiling animals’ skin, cartilage, and bones.
The vegan treats are also available in France, Denmark, Belgium, Sweden and other shops in the UK – including The Vegan Kind Supermarket and Balance Wholefoods.
