Reading Time: < 1 minute The company's CEO emphasized a growing 'trend towards veganism' (Photo: Instagram)
Reading Time: < 1 minute

UK health
food chain Holland & Barrett has announced plans to open a fully-vegan
store in light of the rise of the ‘health-conscious consumer’ and the growing
vegan movement.

‘Health-conscious
consumer’

The retail
giant’s plans were exposed in an interview penned by The Telegraph’s Ben Woods with
Holland & Barrett CEO Peter Aldis.

According
to Woods, Aldis emphasized the ‘relentless rise of the health-conscious
consumer’ in a conversation which quickly turned toward veganism.

‘Vegan-only
store’

Discussing Holland
& Barrett’s plans – and its advantage as a health-focused specialty
retailer – Aldis said: “Today there is a trend towards veganism.

“We are
working on a vegan-only store.

“It is our
space and we should be in it.”

Accommodating
requests

The retail
expert also said that the company has made adjustments to existing stores to appease
conscientious consumers.

This
included removing products containing gelatin, and krill – under pressure from
Greenpeace and after receiving 45,000 emails on the matter – to avoid ‘alienating’ mindful consumers.

Vegan
lifestyle

Aldis also
mentioned his steak-loving wife’s having transitioned to a vegan lifestyle –
after she was inspired by its rise in popularity among celebrities and on
social media.

He said: “She
now has improved energy and a higher level of focus.

“The amount of people that are engaging in that
lifestyle is rising.”

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious...