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Health store Holland & Barrett has launched a range of own-brand vegan ice-cream.
The company, which has 715 stores across the UK, says it wants to offer a vegan low-calorie option with its range which comes in three flavors – peanut butter, passionfruit, and salted caramel.
The peanut butter and passionfruit options are made from a coconut base, and the salted caramel flavor an avocado one.
“Avocado and coconut act as the perfect alternatives to dairy in ice cream, bringing a host of health benefits to the range,” Holland & Barrett nutritionist, Amy Tolofari, told The Grocer.
“Avocado’s buttery texture means you get the same creamy consistency as you would expect from normal ice-cream, with none of the dairy.”
The ice-cream, which is available in all Holland & Barrett outlets, comes in a package featuring a sealable top rather than a separate lid in a bid to reduce waste.
Vegan Holland & Barrett
This launch is one of multiple steps the brand has taken to embrace the growing vegan market. Last year, it announced plans to open a vegan-only store ‘in the not too distant future’.
Emma Cockerill, Holland & Barrett’s Director of Product Development, said the company is ‘open to working with brands of all sizes’ – and will look at listing products either online, in bigger stores, or across all stores.
“We’ve long been committed to a plant-based lifestyle even offering members of the Vegan Society a discount in store. And with the growing amount of vegans in the UK comes the need for an expanded range of great products for them to choose from,” she added.