Department store Selfridges will start stocking a new vegan pudding line in January.
Norty Puds, which was started by vegan chef Elspeth Humm, features raw desserts in glass jars.
They are soy-free, gluten-free and free from refined sugars.
Vegan pudding
The puddings come in three flavors – Banoffee, Salted Chocolate, and Chocolate Orange.
According to Norty Puds, the desserts – which are currently available online and in cafes in Bristol – are handmade in small batches.
They retail online for £3.50 each.
Vegan retail
Selfridges joins a host of mainstream retailers in adding more vegan products to its shelves.
Supermarket Tesco launched one of the biggest plant-based ranges on offer earlier this year, with its Wicked Kitchen line.
Since then, supermarkets including Waitrose, Sainsbury’s, Morrisons, and Asda have all added animal-free options to their shelves.