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Department store Selfridges will start stocking a new vegan pudding line in January.

Norty Puds, which was started by vegan chef Elspeth Humm, features raw desserts in glass jars.

They are soy-free, gluten-free and free from refined sugars.

Vegan pudding

The puddings come in three flavors – Banoffee, Salted Chocolate, and Chocolate Orange.

According to Norty Puds, the desserts – which are currently available online and in cafes in Bristol – are handmade in small batches.

They retail online for £3.50 each.

Vegan retail

Selfridges joins a host of mainstream retailers in adding more vegan products to its shelves.

Supermarket Tesco launched one of the biggest plant-based ranges on offer earlier this year, with its Wicked Kitchen line.

Since then, supermarkets including Waitrose, Sainsbury’s, Morrisons, and Asda have all added animal-free options to their shelves.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.