The mayonnaise alternative uses maize starch in place of eggs (Photo: Instagram) - Media Credit:

Hellmann’s To Launch Vegan Mayo In The UK

By

1 Minutes Read

Condiment giant Hellman’s – a subsidiary of Unilever – is set to launch its Vegan Mayo in the UK.

The product will hit shelves at Tesco stores next month, and other major supermarkets later this year.

According to the brand, the UK launch is aimed at satisfying increased demand for plant-based products.

Vegan Mayo

The plant-based mayonnaise alternative – which is soyabean oil-based and uses maize starch in the place of eggs – has reportedly been a ‘huge success’ in North America, where it launched in 2016.

It is certified vegan, gluten free and – according to the bottle – has no artificial colors or flavors.

In the UK, Hellmann’s Vegan Mayo will retail for £2.15 per 270 gram bottle.

Flexitarian

According to Unilever, the introduction of vegan mayo is intended to satisfy demand from ‘flexitarians’ – a label used by those reducing their intake of animal products, without eliminating them from their diet entirely.

It is currently estimated that there are at least 22 million people in the UK who identify as flexitarian – a number that is expected to continue to grow.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active