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The line, called Be At One, will be available to buy before Summer 2019. It boasts a capsule collection of nine products which the brand describes as ‘hard-working, fabulously formulated and easy to apply’.
Every item in the range, which was created in collaboration with former model and make-up artist Milena Thacker – who is now in product development – is completely free of animal ingredients.
“An early adopter of a fully vegan lifestyle, Heather is buzzing with excitement at being able to bring to life an incredible vegan make-up brand that doesn’t cost the earth,” says the brand.
“In 1993 Heather lost her lower leg in a traffic accident. Fighting infection, she put herself on a vegan diet. So successful was this new lifestyle in restoring and maintaining her health, she went on to found V-bites, an international, multi-award-winning, plant-based, vegan, ethical food company.
“Heather also champions numerous charities, campaigns, and good causes, and is the fastest disabled female on the planet – a record she achieved on skis. She was wearing lipstick at the time!”