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RED RED‘s innovative vegan meal pots, which take minutes to cook using just boiling water, are available in Sainsbury’s stores across the UK.
The pots come in a range of options, which all clock in at under 260 calories, including Black Eyed Beans & Tomato; Red Beans & Sweet Potato; and Okra & Lentils.
The meal pots were borne of a desire to bring convenient and healthy plant-based food to the mainstream market, as finding fresh, hearty, and veg-packed quick options can be difficult. RED RED has solved this by using freeze-dried, plant-based ingredients to offer a good source of veg-based protein.
A stand for Africa
RED RED presents a ‘progressive afro-futurist’ spirit, committed to honoring Africa’s vibrant culture and celebrating its talent through real collaborations. It reached out to what it describes as ‘the brightest creative talents from the African diaspora’ to build a holistic experience, offering a striking visual message as part of its authentic flavor.
Pioneering chef Zoe Adjonyoh from Zoe’s Ghana Kitchen, a pop-up in Brixton famed for remixing African flavours with London vibes, was brought on board to create vibrant, healthy flavors.
In addition, artist Samson Saboye worked on RED RED’s design and photographic imagery, to make it as intense as RED RED’s flavors, Dennis Osadebe shaped the brand’s illustration style, and Yinka Ilori designed furniture for RED RED pop-ups.
NGO Farm Africa
In a bid to help farmers grow themselves out of poverty, RED RED has partnered with NGO Farm Africa, which supports sustainable programs in eastern Africa.
The company has committed to donating 6p every pot sold towards this work, envisioning itself as ‘an active force for good supporting African growers’.
The meal pots are available now in Sainsbury’s stores across the UK. They will also be on offer at a range of top plant-focused festivals including Vevolution and Food Matters Live.
Plant Based News is currently running a giveaway with RED RED – find out how to enter here
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