Whole Foods CEO John Mackey Tells Joe Rogan He's 100% Plant-Based
John Mackey The entrepreneur has been plant-based since 2003 - Media Credit: YouTube

Whole Foods Market CEO John Mackey Says He’s ‘100% Plant-Based’ On Joe Rogan Podcast

'I was vegetarian in my early twenties and then added fish. Then back in 2003, I went totally plant-based for ethical reasons'


1 Minutes Read

John Mackey, the CEO and co-founder of Whole Foods Market, says he’s ‘100 percent plant-based’. 

The businessman, who’s also the co-founder of Conscious Capitalism, made the comment on the latest episode of the Joe Rogan Podcast

‘Ethical reasons’

“I was vegetarian in my early twenties and then added fish,” Mackey said. Then back in 2003, I went totally plant-based for ethical reasons.

“There’s been only one diet to reverse heart disease. And that is a whole foods plant-based diet.”

Mackey defended the labeling of dairy-free products as ‘cheese’ and ‘milk’. Moreover, he told Rogan the only supplement vegans need is B12.

When asked about protein supplementation, he said: “Have you ever heard of anyone being protein deficient?”

Mackey gifted Rogan, who regularly argues against veganism, frozen elk. He also gave him a vegan cream cheese made from almonds, which he described as ‘delicious’.

‘Highly processed foods’

Last year, Mackey garnered global media attention after branding plant-based meat as ‘unhealthy’. 

He told CNBC: “If you look at the ingredients, they are super highly processed foods. I don’t think eating highly processed foods is healthy. I think people thrive on eating whole foods.”

The comment elicited reaction from Impossible Foods’ CEO Pat Brown, who described the critique as  ‘bulls**t’.

“What it replaces is a burger made from a cow, not a kale salad. So, if you’re saying this is not like the ultimate ‘superfood’ – you’re right,” Brown said. 

“But, it’s intended to be a product that is healthier for the consumer than a burger made from a cow [and it’s] better for the planet than a burger made from a cow. And for many consumers, [it’s] more delicious.”

You can watch the full Joe Rogan podcast here

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [2]  
Would love your thoughts, please comment.x