Switch4Good The report outlines the potential health issues of consuming dairy - Media Credit:

Major New Report Exposes ‘False Health Claims’ Made By Dairy Industry

Switch4Good, an advocacy group, developed the report titled Scientific Report on Cow’s Milk, Health and Athletic Performance

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3 Minutes Read

More than a dozen medical and athletic performance professionals have authored a report on the health implications of consuming dairy.

The report, developed by non-profit advocacy group Switch4Good.org – which helps people switch to plant-based fuel – is titled Scientific Report on Cow’s Milk, Health and Athletic Performance.

According to Switch4Good, the report, which took more than a year to compile, has been downloaded more than 3,000 times.

‘One of the most exhaustive reviews’

Switch4Good describes its report as revealing ‘the devastating chronic health implications of consuming cow’s milk’. It says it consists of scientific, independent and peer-reviewed studies. 

The organization says ‘it now stands as one of the most exhaustive reviews ever compiled of the real health impacts of dairy’, debunking ‘positive performance claims made in recent advertising by MilkPEP, the dairy industry’s most powerful marketing entity’.

Claims

For example: “In one study reviewed by the report’s authors, they found that while the performance claim suggested benefits for all athletes, the research used by MilkPEP involved just seven participants, all white men of Irish descent with no history of lactose intolerance.”

Switch4Good adds that the report delves into the ‘catastrophic long-term health issues to the massive government subsidies the industry receives. It also covers ‘the industry’s history of targeting and leveraging athletes through sponsorships and marketing campaigns’.

‘A must-read’

In an official statement, Dee Brown, NBA Legend and most recently Vice President of Integrated Development and Evaluation for the Los Angeles Clippers, said: “This report is a must-read for anyone advising athletes on peak performance and diet.

“It exposes so many myths about dairy consumption. [It also] shines a spotlight on precisely how and why a dairy-free regimen is better and healthier for athletes. It also provides an important lesson on the critical importance of separating marketing propaganda from valid science.”

‘Not a health food’

James Loomis, Jr., MD, a contributor to the report and former team doctor for the St. Louis Rams’ Super Bowl team and the St. Louis Cardinals’ World Series team also commented on the report.

He said: “Most of us have been told that cow’s milk is a health food. [We have been told] you need dairy in your diet to perform at your best. Not only is that not true, milk is actually bad for you.

“It is associated with allergies, asthma, and a wide range of chronic health problems. Ditch dairy and you will breathe better, recover faster, and perform better than ever.”

Propaganda

Dotsie Bausch, Executive Director of Switch4Good and Olympic medalist, added: “Separating truth from propaganda is more challenging than ever.

“Like a play out of Big Tobacco’s marketing playbook, the dairy industry has used questionable science and clever slogans to manipulate athletes and consumers into buying their unhealthy products. 

“Dairy is the new tobacco and this report provides definitive proof that. Whether your goal is a podium finish or simply good everyday health, ditching dairy for plant-based alternatives is the way to go.”

The 50-page report has been distributed to hundreds of professional and collegiate sports teams, athletic directors, and trainers. The report is available to anyone for download at www.Switch4Good.org.

Plant Based News has contacted the American Dairy Association for its response to this report. 

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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rhijulbec
rhijulbec
1 year ago

NOPE! NOPE! NOPE! You want me to give you a friend’s email address so I can access the report? ARE. YOU. SERIOUS? WHY would ANYONE do that?? (all caps for emphasis only)
Why the “gimmee yer friend’s personal info”?
If this report is as life-changing as you declare WHY won’t you make it available to all! After all, you’ve apparently found out something the entire world needs to know~yet you’re putting restrictions on access!
I’m an RN/PHN/NP (retired) and I’ve studied nutrition for years and years and usually, if a paper is so earth shaking as to debunk current beliefs drastically, that study is made public ASAP.
Looked up your “report” on google. The ONLY place this report is available is on one website ~the one where you want me to give you a friend’s email (but you won’t spam them huh?) What’s the word for receiving unsolicited emails again? Oh yes~SPAM! Get outta here. This is bs at its worst.

takingapeek
takingapeek
1 year ago
Reply to  rhijulbec

There are no restrictions on access nor verification of email address. Not only can you use a fake email address to access the report (the report does not get emailed to you, you can download it immediately after submitting fake email address), the ‘friend’ part is after the fact AND OPTIONAL (all caps for emphasis only). Hope this helps.

Jo Campbell
Jo Campbell
1 year ago
Reply to  takingapeek

Lol I have an autoimmune condition and Dairy unfortunately makes it much worse as its an inflammatory generator, I did so love cheese an plant based alternatives are not quite there yet, But if you had told me I could halve my pain through not eating cheese I would have said LIAR that is simply not true, but proof is in pudding, gone from bed bound to boundless anti inflammatory diets rule!! Our cows ain’t what they used to be, hence Milk being bad cows are fed crappy hormones also antibiotics, growth hormones, milk production per cow has doubled how can any artificial ly induced milk be good for you? A doctor said to me, if you want to grow a baby calf to a big fat cow, give it milk, but if you want to grow a typical size human cut the dairy, by design its a fat generator.

rhijulbec
rhijulbec
1 year ago
Reply to  takingapeek

My point above and beyond that is the fact this is touted as some game changing scientific discovery, yet its not available anywhere but that website. Scientific papers can be behind a paywall on some sites, but this is only available at one place. I’ve read thousands of scientific papers in my 40+ years as a nurse and just a lover of science and if a discovery, like these people claim has been made~it usually hits the news in very short order~think eggs are bad for you~salt is bad for you~sugar is bad for you. I could go on. They were all headline news before the ink dried on the paper. Yet. Nothing. I searched and it never goes anywhere but to this website. So for this to be as seminal as they’re claiming~why isn’t it on front page news and in newscasts?

takingapeek
takingapeek
1 year ago
Reply to  rhijulbec

It is “game changing”, at least it was for me, and you can find a lot of information on the subject. For instance, ‘The Game Changers’ is a documentary you can find on Netflix. Other documentaries such as ‘What the Health’, ‘Cowspiracy’, ‘Forks Over Knives’, etc. provide similar as well as additional information you may wish to consider. In my opinion, The China Study should be required reading for anyone pursuing a career in the health industry. The “non-profit” organizations in this country (U.S.) with the mission of educating the public about the ‘big 3’ diseases many people face daily are funded by the companies that produce products contributing to those diseases. I don’t advise anyone to do what I do, I advise them to research, read, and watch whatever is available to them and form their own opinions. I will never go back to dairy, or any other animal product as a daily staple. I feel too good, better than I have ever felt in my entire life. Cousins my age are fighting cancer right now, and a very close friend just endured quadruple-bypass surgery. None of us are even at retirement age yet. The reason you don’t hear about this in the news every single day is money, pure and simple. From the public sector to the legislature, no one wants to talk about the fact that the American diet is a major contributor to the ill-health of this nation because of the economic benefits. The small family dairy farms are going away, those that are still around are relying on government subsidies to stay afloat. We should be implementing programs to transition dairy farms to another product instead of keeping alive the industry at the scale it is now. Animal products, in my opinion, should be considered a delicacy, not a staple. Occasionally is fine, I’m only about 90-95% vegan myself. But I will say that when I do indulge in a burger or pizza or anything containing a significant amount of animal product, I truly notice the difference in my digestive system and energy level. Again, hope this helps.

takingapeek
takingapeek
1 year ago
Reply to  rhijulbec

To clarify, in my response below, I refer to the ‘American diet’ but I am not assuming you are American. Which country you live in, I have no idea. I didn’t do that much googling on your username 🙂

takingapeek
takingapeek
1 year ago
Reply to  rhijulbec

…also, just another tech tip, you should use a different username for pubic and personal accounts. A quick Google search of “rhijulbec” identifies you by your first and last name and the results link to some of your other social accounts, including comments on other articles. I agree, Greek yogurt IS gross, because now I know how much dairy was adversely affecting my digestive system. Cow’s milk is for calves, not humans. Hope this helps.

rhijulbec
rhijulbec
1 year ago
Reply to  takingapeek

@takingapeek
Thank you so much for that info! I had no idea how little privacy is afforded online when you set privacy levels at the max, and I’m not one who lives in a sheltered little world. But I’ve also never searched my name/s online either, so I had no idea.
I’m not even active on most of those~like the first ~twitter. I’ve been to twitter maybe ten times in my life. Some comments are nine years old or older! That’s crazy.

I keep my accounts as private as possible. So it’s a good thing I don’t use my real name then! I never have.

As for people seeing what I’ve done online, it really doesn’t bother me per say. It’s the idea that I set every account to maximum privacy and there’s still that much info out there just by a simple search. I’m going to start deleting a bunch of accounts now. What’s there is there forever but I’ll feel better just getting rid of most accounts.

Again thanks for the info! Appreciate it.

takingapeek
takingapeek
1 year ago
Reply to  rhijulbec

You’re very welcome. Most people do not realize how much is really out there publicly, however many (mostly younger generations than mine) don’t care. I also advise other parents to search on their children’s names just to see what’s out there and ensure they’re safe. Take care 🙂

Jennifer
Jennifer
1 year ago

Given the fact that over number of years we have developed high level of understanding where food and nutrition is involved I do not believe this report can be correct and I believe it should be taken down with immediate effect And there is no way I should have to give her friends email address to get a copy of This report

Kirby
Kirby
1 year ago

This looks like a fair and unbais source. I am sure that they are not bunch of hippie vegans that cherry pick research and advocate for their lifestyle that is based on appealing to emotion fallacies.

Cees Timmerman
1 year ago

If it’s a must read, why not put those pages or at least a summary of results right here?

Mark
Mark
1 year ago
Reply to  Cees Timmerman

Have one(or any) of you ever been to a real dairy farm. Have any of you ever spoken to a real dairy farmer.
If you want true information, go to the source. Visit a dairy farm. You just might learn something.

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