H&M Wins Homeware Award For Its ‘Conscious Collection’ Vegan Wool Rug


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Some of the winners of PETA's awards - Media Credit:

Vegan charity PETA has announced the winners of its third annual Vegan Homeware Awards.

According to the organization, the awards ‘recognize this year’s top designs and innovations for a cruelty-free home’, as demand for compassionate and sustainable decor and furnishings grows.

Among the winners were H&M Home, which won the ‘Best Wool-Free Rug’ title for its recycled-cotton patterned rug from the Conscious collection. PETA described the rug as: “An eco-friendly home accessory that helps prevent sheep from being harmed for wool, this patterned rug will be a stylish addition to your abode – and as part of H&M’s sustainable Conscious Collection, it’s made entirely of recycled cotton.”

Vegan awards

Eden Perfumes took the ‘Best Vegan Candle’ award for its soy-wax Lime, Basil & Mandarin candle, and luxury Italian furniture brand Cassina received the Collaboration Award for teaming up with Philippe Starck – who created furniture using apple waste for the brand’s Croque la Pomme installation.

In addition, The Fine Bedding Company was awarded Best Down-Free Bed Linen for its vegan Smartdown range made with recycled fibers and Best Feather-Free Cushion went to Hetty + Sam for its Duck Egg & Copper Cushion.

“It’s easier than ever for compassionate consumers to adorn their abodes with beautiful, cruelty-free homeware,” PETA Director, Elisa Allen, said. “PETA is delighted to honour the forward-thinking companies that are meeting the booming demand for vegan decor with fashionable and functional pieces that are sure to make every space shine.”?

You can find the full list of winners here


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