Reading Time: < 1 minute

Greggs is working on creating new vegan products – with CEO Roger Whiteside revealing that plant-based chicken could soon be on the menu.

The news follows the revelation that the high street bakery is paying staff a £7 million bonus after a bumper year – which is largely credited to the release of its vegan sausage roll in January 2018.

Since then, the chain has gone on to expand its animal-free offerings, launching a vegan steak bake and donut earlier this month.

‘Technical and operational challenges’

Now, according to Roger Whiteside, Greggs is looking to grow its vegan menu further – and he is eyeing chicken as an option.

“[Vegan] chicken is a way forward. I have seen some good products out there,” he is reported as saying in The Sun.

He admits it can be challenging to create vegan alternatives, as the products often face problems ‘technically and operationally’.

Vegan success

Greggs has had what it described as a ‘phenomenal’ year in 2019 – boosting sales, with profits exceeding expectations.

The chain now has plans to open up more outlets, as well as start offering delivery services in a bid to reach more customers. 

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.