Greggs is reportedly planning to launch a vegan glazed donut later this month.
The news, which was reported by Metro UK, came from an insider at the UK bakery chain. According to the insider, the ‘new glazed ring donut which is now vegan’ will launch on December 27, alongside a new plant-based soup.
The outlet already sells a glazed ring donut, which contains both egg and milk. It appears that chain is creating a new recipe – so it is important consumers check the ingredients listing before buying the product.
Greggs vegan releases
Greggs itself hinted yesterday that new animal-free releases are on the horizon.
The bakery shared a video on Instagram that simply said: “Greggs X Vegan. Believe the hype.”
The video was captioned: “This isn’t flake news…”
Greggs has already enjoyed enormous success with the launch of its vegan sausage roll earlier this year, with the release going viral, prompting share prices to surge.
In August, Greggs boss Roger Whiteside revealed that the chain was working on animal-free alternatives to its most popular offerings in an interview with LBC radio station.
“We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options,” Whiteside told LBC host Nick Ferrari.
“If we can produce something that tastes just as good as the meat version, then that will sell very successfully.
“That’s what’s been shown with the vegan sausage roll.”
Plant Based News has contacted Greggs for comment.