High street bakery Greggs has started using paper bags with a ‘vegan key’ on the back, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
Sharing a picture of a bag on Instagram, the group said: “Maybe this is in response to a number of people being served the non-vegan steak bakes – hopefully, it works!”
The images show the bag says ‘enjoy our vegan-friendly range’ on the front.
On the back, there are small pictures of the different pastry patterns featured on the vegan sausage rolls and steak bakes.
The vegan versions have a slightly more elaborate pattern cut into the pastry than the meat version.
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Gregg’s New Vegan Paper Bags Have a Key on the Back to Help Identify Their Vegan Products (Swipe Left) ______ The new bags will help #vegans be sure that they are eating the #plantbased sausage rolls & steak bakes As you probably know, the pastry on the vegan versions of the @greggs_official classics look slightly different to the meat versions. And the new vegan bags have this on the back, SO YOU KNOW YOU ARE EATING VEGAN FOOD Maybe this is in response to a number of people being served the #nonvegan steak bakes – hopefully it works! Thanks for the pics @muchroomformushrooms _____ Be the first to know ?Follow us at @vegan_food_uk for the latest vegan product launches . . . . #veganfooduk #veganfood #veganuk #ukvegans #whatveganseat #veganaf #veganpower #veganlife #vegantreats #greggs #greggsvegan #Veganuary2020 #veganfoodlover #foodie #veganuary @weareveganuary #vegansausagerolls #vegancommunity #veganfoodshare #veganstagram #veganeaster #thegamechangers
Vegan Food UK co-founder Liam Day told Plant Based News that sharing the vegan key on the bags is a positive step forward.
“Vegans being served non-vegan food can be devastating,” he said, “so we are really pleased to see Greggs taking measures to make sure this doesn’t happen. But of course, more can always be done.”