Reading Time: < 1 minute Is a vegan steak bake going to be the next big animal-free launch? (Photo: Greggs)
Reading Time: < 1 minute

Greggs has revealed it is working on vegan versions of all its bestselling products.

The high street bakery launched its vegan sausage roll on January 3 in 900 of Greggs‘ 1,800 stores. The bakery later revealed that the product would be rolling out across all of its UK outlets, after selling out nationwide.

As big as the roll…

Now Greggs’ chief executive, Roger Whiteside has revealed in an  an interview with LBC radio station earlier today that the company’s innovation team has plans for a new product he said will be as big as the vegan sausage roll – but he would not be drawn on what it is. 

He said: “That would be giving away everything to our competitors.”

Greggs’ popular products include its flagships pies including the steak bake and cheese and onion pasty.

Vegan versions

“We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options,” Whiteside told LBC host Nick Ferrari. 

“If we can produce something that tastes just as good as the meat version, then that will sell very successfully. 

“That’s what’s been shown with the vegan sausage roll.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.