Pizza Giant Goodfellas Launches Frozen Vegan Pizza To Meet Demand

Pizza Giant Goodfellas Launches Frozen Vegan Pizza To Meet Demand


(updated 1st October 2020)

1 Minutes Read

The pizza is Vegan Society-approved (Photo: Goodfellas) - Media Credit:

Pizza giant Goodfellas has launched the first ever UK mainstream vegan frozen pizza – which will be in supermarkets across the UK from March.

The Vegan Stonebaked Falafel pizza – which is approved by The Vegan Society – is topped with falafel, red peppers, spinach, white onion, spicy harissa sauce, and hummus drizzle.

Alex Brown, Brand Manager at Goodfella’s, said the company is excited to be launching the first mainstream vegan frozen pizza. 


He added: “We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers. 

“We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”

The pizza will retail for £2.50.

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