Reading Time: < 1 minute The pizza is Vegan Society-approved (Photo: Goodfellas)
Reading Time: < 1 minute

Pizza giant Goodfellas has launched the first ever UK mainstream vegan frozen pizza – which will be in supermarkets across the UK from March.

The Vegan Stonebaked Falafel pizza – which is approved by The Vegan Society – is topped with falafel, red peppers, spinach, white onion, spicy harissa sauce, and hummus drizzle.

Alex Brown, Brand Manager at Goodfella’s, said the company is excited to be launching the first mainstream vegan frozen pizza. 


He added: “We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers. 

“We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”

The pizza will retail for £2.50.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.