Reading Time: 2 minutes More men are ditching animal products as a reaction to hitting milestone ages (Photo: Licensed from Adobe)
Reading Time: 2 minutes

Going vegan is a sign of men hitting midlife crisis, according to new research.

The study of 3,000 people by Bupa Health Clinics, says hitting the start of a new decade – like 40 or 50 – can drive people into crisis, inspiring them to make big health changes like ditching alcohol, signing up for sporting events, or going for a full health MOT – though 25 percent relapsed within 12 months. Around five percent maintained the changed for eight years or more.

Nearly a quarter (24 percent) of respondents in Bupa’s survey reacted to their midlife crisis by going vegan. This is the wording used by Bupa itself, which did not differentiate between a plant-based diet and moral veganism.

Going vegan

French chef – and owner of Gauthier Soho – Alex Gauthier is one of the men who ditched animal products as a result of his midlife crisis. Speaking about his experience, the traditionally-trained French chef said he used to cook a lot of meat, fish, and dishes like foie gras.

“Until the day I realized it wasn’t for me anymore,” he added. “I’m trying to rethink my entire food knowledge and re-write all the rules of cooking and eating with a vegan perspective.

“It’s really exciting, and a bit of a midlife crisis I guess. Some people buy a brand new Harley Davidson. I didn’t do that – I just went vegan.”


Jake Williams, Lifestyle Health Adviser at Bupa Health Clinics: “Entering a new decade is one of many triggers that can prompt us to think about our health.

“In our clinics, we often see customers coming in for a general health check shortly before, or after turning, an age ending with a zero.

“While taking stock of our health is something to be embraced and encouraged, it’s important we don’t ignore our health for the other nine years.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.