The Global Plant-based Protein Products Market 2019-2023 report credits the expanding global vegan population base as well as diversity of choice within the sector for the growth.
According to the report: “The rising awareness about health benefits of vegan diets is encouraging the growth of vegan population. Vegan diets contains antioxidants, fiber, and beneficial plant compounds and are rich in folate, potassium, magnesium, and vitamins A, C, and E.
“The millennial vegan population is rising due to the growing awareness regarding the benefits of vegan diets in lowering the risks of heart diseases.”
It adds that vegan protein manufacturers are launching products with lower fat and calorie contents. “This will cater to the changing demands of the consumers,” it says. “Successful new product launches will not only help these market players to boost their market shares but also increase their revenue flow.”