Reading Time: < 1 minute The new line of vegan meats (Photo: Smithfield Foods)
Reading Time: < 1 minute

Pork giant Smithfield Foods has announced it is launching a new line of vegan meats under its Pure Farmland brand.

Products in the line will include breakfast patties, meatballs, burger patties, and pre-seasoned protein starters.

According to the company, which is the largest pig and pork producer in the world, the products are all made in the USA, offer a good source of protein, and are gluten-free.

‘Alternative protein’

“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right,” John Pauley, Chief Commercial Officer for Smithfield Foods, said in a statement

“With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”


Smithfield has come under fire in the past over its treatment of animals, with vegan charity PETA saying: “Smithfield Foods kills almost 30 million pigs every year – more than any other company in the world. 

“The way that Smithfield treats pigs, from birth to slaughter, could result in felony cruelty-to-animals charges if pigs were covered by the same laws that are designed to protect dogs and cats from abuse.”

In addition, the company has been forced to make large payouts as a result of causing a nuisance to neighbors through the release of deeply unpleasant odors from its facilities.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.